Tech Billionaire Wives Drive 4M+ Monthly Fashion Searches Without Brand Deals | Study

The Most Fashionable Billionaire Wives, According To New Research

• Salma Hayek, wife of Kering CEO Francois-Henri Pinault, is the most fashionable billionaire wife with the highest fashion event attendance.

• Joan Templeman, Virgin Group founder Richard Branson’s wife, achieves the highest monthly search volume at 4M searches - nearly 1000 times more than other ranked spouses. 

• Tech sector spouses show surprising influence,  Lucinda Southworth and Jennifer Gilbert, each driving over 2M monthly fashion-related searches without any brand partnerships or event appearances.

A recent study by a leather manufacturing company, NYC Leather Jackets, ranked the most fashionable wives of billionaires by evaluating their public presence, industry engagement, and online influence. The ranking was based on attendance at major fashion events, collaborations with fashion brands, media visibility, and online search interest. Data was collected through media coverage, event participation records, brand partnerships, and monthly search volumes for hashtags like "X Wife Style" and "X Wife Outfit" to measure public curiosity. 

See the full research here.

Salma Hayek, wife of Kering CEO Francois-Henri Pinault, ranks 1st with a dominant 91% positive mention rate. Her front-row presence at 73 fashion events and deals with Kering-owned brands (Gucci, Saint Laurent, Alexander McQueen) generates 4.2K monthly searches. 

Joan Templeman, married to Virgin Group founder Richard Branson, ranks 2nd, generating an impressive 4M monthly searches - nearly 1000 times higher than Hayek's 4.2K. Her 100% positive mentions come from the red carpet and philanthropic event appearances without formal brand attachments.

Miranda Kerr, wife of Snap Inc. CEO Evan Spiegel, ranks 3rd, with a 100% positive mention rate, while maintaining a strong brand presence through collaborations with Louis Vuitton, Michael Hill, and Swarovski. Her 252.5K monthly searches place her between Hayek's 4.2K and Templeman's leading 4M.

Lauren Sanchez, partner of Amazon founder Jeff Bezos, ranks 4th, leading in fashion event attendance with 74 appearances. Her 47% positive mention rate presents a stark contrast to the preceding top three, while her collaborations with four major fashion houses (Versace, Tom Ford, Dolce & Gabbana, Staud) outnumber any of her predecessors.

Lucinda Southworth, wife of Google co-founder Larry Page, drives 2.5M monthly searches despite zero brand partnerships. Her 78% positive mention rate falls between Kerr's score and Sanchez's 47%, though she takes a unique position as the first tech spouse.

Helene Mercier Arnault, wife of LVMH CEO Bernard Arnault, leverages direct luxury industry access. Her 670 monthly searches and 62 fashion week appearances focus on LVMH brands Louis Vuitton and Dior, with front-row seats at Paris Fashion Week shows.

Jennifer Gilbert, wife of Quicken Loans founder Dan Gilbert, ranks 7th with 2.2M monthly searches - nearly matching Southworth's 2.5M. Her 98% positive mention rate is the highest among the non-perfect scores of previous ranks.

Nikita Kahn, partner of Oracle founder Larry Ellison, ranks 9th, maintaining an 83% positive mention rate - higher than both Sanchez and Arnault but below the top performers. Her 398.9K monthly searches exceed Hayek and Arnault.

Priscilla Chan, Meta founder Mark Zuckerberg's wife, rounds out the top ten and represents Silicon Valley's evolving fashion. Her 7.3K monthly searches and 69% positive mentions reflect her tech sector influence, though she maintains distance from formal fashion partnerships.

A spokesperson from  NYC Leather Jackets commented on the study: “The rise of billionaire spouses as fashion influencers represents a key shift in the luxury market. Unlike traditional celebrities, these figures bring unique influence through their access to global luxury networks and spending power. Their style choices can instantly impact market trends, often carrying more weight than traditional fashion campaigns. Their influence is powerful because they blend exclusivity with relatability - they represent aspirational lifestyle while maintaining more accessible public personas than traditional fashion insiders.”